World SME Expo organised by the Hong Kong Trade Development Council was successfully completed on 14 December 2007. Part of the seminar presentation files were uploaded to this website. Interested parties may click into the hyperlink page of respective speakers to access or download the files.

World SME Expo Seminars			Industries Meet Symposia	SME Forums	New SMEs Corner
12 December2007 (Wednesday)
Seminar Room A (Hall 1A)	Seminar Room B (Hall 1B)	Seminar Room C (Hall 1C)	Industries Meet Pavilion Hall 1	SME Forums, Hall 1	New SMEs Corner, Hall 1
China Trade Practice 1＊ China’s New Policy on the Processing Trade Industries – Considerations on Transforming to Foreign Enterprises Remark: Limited Seat. Walk-in for onsite vacancies is welcome. 09:30-10:45   C(E) ● Li Yan Cheng, Senior Advisor Shenzhen Council for the Promotion of International Investment	World Market Opportunities 21＊ Effective Ways in Doing Business with Russia (Meet with exhibitors from Russia) Note: schedule has been changed 10:30-11:45   E(P) ● Boris Titov, President, Delovaya Rossia ● Serge G. Fafalen, Partner, SG Fafalen & Co ● Sergey Gritsai, The Russian Consul-General in HK ● Alexander V. Zakharov, Deputy Chairman, SBERBANK ● Daniel Poon, Assistant Chief Economist, HKTDC ● Governor Bochkarev and Semenyaka	Developing HK & China Market 41 Strategy for Foreign Enterprises to Explore China Market with CEPA 09:30-10:45   E(P) ● Simon Galpin, Associate Director General, Invest HK ● Tom Roy, Senior Advisor East West Associates ● Wing Chu, Deputy Chief Economist, HKTDC		90＊ Financial Management of SMEs Remark: Limited Seat. Walk-in for onsite vacancies is welcome. 10:30-11:30   C ● Mr. Wong Kwok Ying, Alex - Ample Capital Limited Director - Asset Management	130 Breaking with Tradition : Creativity wins Opportunities 11:00-12:00   C ● Anthony Lock, Managing Director, California Red Limited
China Trade Practice 06 Developing China Domestic Market – Licensing and Franchising 12:00-13:15   C/P(E) ● Susan Huang, Managing Director Interasia & Associates (Holdings) Co. Ltd ● Johnson Zhu, Chairman & President Shanghai Sinna Co. Ltd. 03 Popular Relocation Regions for Processing Trade Industries 14:00-15:15   P(E) 04 Practice and Arrangement of Foreign Enterprises in Guangdong 16:00-17:15   C/P(E)	World Market Opportunities 22 Trends and Strategy in Penetrating Indonesia Market 12:00-13:15   E(P) ● Ferry Adamhar, Consul General, Indonesia Consulate ● Sukri Bey, Chariman, Jakata Investment Board ● Windhu Hidranto, Senior Economic Advisor, Jakata Investment Board 23 Getting into the Fast Growing South America Market – Chile & Brazil (Meet with delegation from both countries) 14:00-15:15   E(P) ● Alfredo Cotait Neto, Secretary of International Relations, City Hall of SAO ● Luiz Roberto Gonçalves, VP of São Paulo Chamber /São Paulo Commercial Association ● Marina Barros, Consultant, Sao Paulo, HKTDC ● Alvaro Echeverria, Consultant, Santiago, HKTDC 24 Tips & Hints to Start Business in Middle East - An Alternative Light-Industrial Production Base from UAE 16:00-17:15   E(P) ● Hamad Al-Mahmeed, Business Development Officer, Bahrain Economic Development Board ● Hadi Kassem, Marketing Director, Hamriyah Free Zone Authority	Developing HK & China Market 27 Managing Distribution Channels and Agents in EU Market 12:00–13:15   E(P) ● Karin Schleines, Management Consultant, Karin H. Schleines Consulting Firm, Germany ● Robin Mackay, Managing Director, Exporttraining Ltd. 43 Mainland-Hong Kong Partnership in the Global Market of Services Outsourcing (Co-organised with the Ministry of Commerce of PRC) 14:00-15:45   P(E) ● Wang Zixian, Deputy Director General, Policy Research Department, Ministry of Commerce, The People’s Republic of China ● Edward Leung, Chief Economist, HKTDC ● Yang Dong, Vice President, Dalian Software Park 44 The latest e-commerce strategies to enhance business credibility for global promotion! 16:30-17:45   C(E) ● Matthew Yip, Head of Risk Management Solutions, Dun & Bradstreet (HK) Ltd. ● David Ho, Business Director, Go- Business ● Sammy Hsieh, Director, Yahoo! Search Marketing ● Irene Hau, Senior Marketing & Circulation Manager, Publications, HKTDC	70 Textile Industry Symposium–The Way Forward for Mainland and Hong Kong Textile Sectors Under the Current Processing Trade Policy 14:00-16:00   C/P • Chung Kwok Pan, Felix, Chairman of Apparel, Footwear & Accessories Sub-Committee of The Chinese Manufacturers' Association of Hong Kong • Catherine Chai, Senior Manager, Tax & China Business Advisory Services, PricewaterhouseCoopers Limited 71 Metal Industry Symposium–The Challenges of Processing Trade Policy to Mainland and Hong Kong Metal Industries 16:30-18:30   C/P • Dr. Edward Tsui, Chairman, Federation of Hong Kong Machinery and Metal Industries • Li Yuet Leong, Chairman, Hong Kong Electro-plating Trade Merchants Association • Ting Siu Kwan, Chairman, Hong Kong Metal Merchants Association • Lu Xi Jia, Vice chairman, Foshan City Nanhai District Hardware Industry Association • Shen Jian Feng, Chairman, Shenzhen Hardware & Metal Association	91＊ SME ‘Transformation’ Remark: Limited Seat. Walk-in for onsite vacancies is welcome. 13:30-14:15   C ● Shek Kang Chuen, Arthur - Associate Publisher and Head of Research Department of HKET. 104 Oasis Hong Kong Airlines "Challenge and Opportunity" 14:45-15:30   C ● Rev. Dr. Raymond C. Lee, Co-Founder and Chairman, Oasis Hong Kong Airlines 92 Solution towards Policy 16:00-16:45   C ● Professor Cheung Kin Yu, Joseph - Managing Director of Centrepoint International Ltd 93＊ “Basic Law” of Marketing Remark: Limited Seat. Walk-in for onsite vacancies is welcome. 17:30-18:15   C ● Professor Sin Yat Ming, Leo - Director of the Master of Science Programme in Marketing of CUHK and the Fellow and Vice-Chairman of the Chartered Institute of Marketing (Hong Kong Office).	131 How to Manage Business Risk 13:00-14:00   C ● Eddie Lam, CEO, Onlen Fairyland (HK) Limited 132 Enhancing SMEs Competitiveness! - Why CSR is crucial for SMEs? - How to improve efficiency in the workplace? 14:45-16:45   C ● Valerie Cheung, PR & Marketing Director, Woo Kwan Lee & Lo 133 Successful Management Models 17:30-18:30   C ● Eric Wong, CEO, Richburg Motors
13 December2007 (Thursday)
Seminar Room A (Hall 1A)	Seminar Room B (Hall 1B)	Seminar Room C (Hall 1C)	Industries Meet Pavilion Hall 1	SME Forums, Hall 1	New SMEs Corner, Hall 1
China Trade Practice 49 Latest Policy of Quality Inspection and Compulsory Certification in China (3C) and Updates of REACH 10:00-11:15   C/P(E) ● Brian Au, Assistant Project Manager, SGS Hong Kong Ltd ● Dominic Lam, Deputy Executive Director, CMA Industrial Development Foundation Ltd.	World Market Opportunities 25 Grasp the Trends and Business Opportunities in Malaysia 09:45-11:00   E(P) ● Mohammad Aminuddin Sham, Trade Commissioner, Consulate General of Malaysia (Trade Section) ● Johnny Tai, International Trade Bureau Chairman, SMI Association of Malaysia ● Tse Tung Hoi, Managing Director, Pensonic (HK) Corp. Ltd 26 Trends and Challenges of Doing Business in the US Market (co-organised with US States & Ports Association) 11:30-13:00   E(P) ● Edward T. Yau, President, U.S. States & Ports Association ● Hailey M. Fong, Director, State of Virginia, USA ● Shirley Co, Managing Director, State of Ohio of East & Southeast Asia ● William W. Chu, Director, State of North Carolina ● Dr. TERRENCE J. LaROCCA, Senior International Trade Specialist, State of Illinois, Office of Trade and Investment ● Edward Herrera, International Trade Specialist Economic Development Department State of New Mexico	Developing HK & China Market 45＊ Strategy of Exploring Domestic Market in the Eastern China This seminar has been cancelled.   P (E) 34 Developing Domestic Market in PRD & Southen China 10:00-11:15   P (E) ● Prof. Jiang Lin, Chair & Professor, Dept of Public Finance and Taxation, Lingnan College, Sun Yat-Sen University	72 Food Industry Symposium - Expanding the Global Food Market Quality Supervision and Certification 10:00-12:00   C/P • Becky Cheung, Consultant, Hong Kong Food Science and Technology Association • Ronald Lau, Vice President and Chairman, Hong Kong Food Council • Connie Sham, Manager, Strategic Business, Hong Kong Quality Assurance Agency • Lin Qian, Vice-President, Food Industry Association Shenzhen	94＊ Becoming Famous Brand This seminar has been cancelled. 11:00-11:45   C ● Gan Fock Wai, Stephen - Executive director of Pak Fah Yeow International Limited	134 Secrets of Success: Discovering your Business Potential 11:00-12:00   C ● Zinc Lam, Operation Manager, Laputa Eco-Construction Material Co., Ltd
China Trade Practice 02 Experience Sharing on Tapping into China Domestic Market 12:00 - 13:15   C/P(E) ● Lau chin Ho, Stanley, advisor, Hong Kong Watch Manufacturers association ● Samuel Chan, Executive Director, Baleno Holdings Limited ● Hui Cheung Wing, Chairman, A- Fontane Group Limited 07 Updates on the Latest China Labour Law and Enforcement 14:30-15:45   C/P(E) ● Huang Qiao- yan, Lecturer, Law School, Sun Yat- Sen University 08 Impact of the New Corporate Income Tax Law in China to Foreign and Local Enterprises 16:45-18:00   C/P(E) ● Stephen Lee, Partner, E & Y Shanghai	World Market Opportunities 42 Latest Product Safety Regulations in the EU and Canada Market 14:30-15:45   E(P) ● Reshad Forbes, Partners, Van Bael & Bellis ● Dr.Keith Mussar, Chair, Processed Foods Committee, Canadian Association of Importers and Exporters ● Trini Leung, Director, Responsible Competitive Roundtable ● Ian Spaulding, Senior Advisor, Business for Social Responsibility 28 New Trends of Effective Use of US Channel to Central and South America 16:45-18:00   E(P) ● Lita Haeger, CEO/President, Association of Bi- National Chambers of Commerce in Florida	Developing HK & China Market 33 Regulations and Policies of Doing Business in Guangzhou Organiser : HKTDC, Bureau of Foreign Trade and Economic Cooperation of Guangzhou Municipality Co-organiser：Guangzhou Association of Enterprises with Foreign Investment, China 11:45-13:15   C/P (E) ● ShuGuiFeng, Guangzhou Municipal Office, State Administration of Taxation, Deputy Department Director 46＊ Cooperation Opportunities with China's Leading Enterprises of Tomorrow (Co-organised with Standard Chartered Bank) Note: schedule has been changed 14:15-16:00   C/P(E) Session 1 : Seminar ● Di Na, Vice Head, SME Division, National Development and Reform Commission, China ● Chor Khiang Lim, Head of Sales, SME Banking, PRD, Standard Chartered Bank (China) Limited Session 2 : Networking with 9 Award Winning SMEs	73 Beauty Industry Symposium - Breaking into the International Market by Establishing a Co-operation Platform for Mainland and Hong Kong 14:00-16:00   C/P • Michelle Lee, President, Hong Kong Professional Beauty Therapy & Hairdressing Association • Nelson Ip, Chairman, Federation of Beauty Industry (H. K.) • Simon Chan, Operation Director, Hong Kong Cosmetic Technical Resources Centre • Cathy Chan, Consultant, Quality and Technology Certification and Consultation Service Centre, Guangdong Beauty and Cosmetic Association 74 Footwear Industry Symposium – Grasping the Business Opportunities in the Global Footwear Market 16:30-18:30   C/P • Kellogg Ngai, Vice President, Hong Kong Footwear Association • Frank Leung, Vice-Chairman, The Federation of Hong Kong Footwear • Wu Li Ying, Vice President, The Association of Guangzhou Shoes Trade	95 Don’t fall into the investment “Trap” 12:15–13:00   C ● Mr. Alex Tang 96＊ Build the Rapport in China Remark: Limited Seat. Walk-in for onsite vacancies is welcome.